AutoBild e-Motion Days: B&M and EAST END join forces for e-mobility
B&M and EAST END are joining forces to create an unforgettable brand experience at selected ECE centers during the “AUTO BILD e-Motion Days”.
Task & Goals:
As part of a groundbreaking collaboration between the AUTO BILD e-Motion Days, B&M, and EAST END, a unique automotive brand experience was created in ECE centers. The goal of this project was to make e-mobility tangible for a broad audience through brand experiences and to generate leads.
Implementation & Ideas:
The “AUTO BILD e-Motion Days” by B&M served as the central activation framework for the project. By combining the reach of AUTO BILD, the maximum foot traffic of ECE shopping centers, and the brand & media partner network of EAST END, the Volkswagen ID vehicles could be placed directly at the everyday touchpoints of consumers. The experience included cross-media measures such as print advertorials, online reporting, and social media, while the promotional areas in the ECE shopping centers offered opportunities for direct test drives. This unique combination of media announcements, POS activation, and real product experiences set new standards in the presentation of e-mobility.
Result:
Creation of a unique automotive brand experience with above average guaranteed reach, maximum leads on-site, and a sustainable “beyond moment” effect.
