Hugo Pure Purple - Amsterdam
Experiencing Amsterdam is experiencing „HUGO Pure Purple“.
Task & Aims
Conception and production of a PR Launch Event for the most important beauty and lifestyle journalists. Making the “HUGO pure purple” brand a real experience.
Idea & Implementation
The “HUGO pure purple ” brand conveys an attitude to life, which is turned into a real experience for the journalists – Amsterdam, the trend metropolis of Europe, perfectly embodies this lifestyle.
The product and its most important properties – ingredients, scent, bottle design and campaign – is presented at extraordinary locations in the city.
Beauty journalists experience trendy hotspots connected with the brand – from the stylish chocolate shop, an exciting design exhibition, the Netherlands Media Art Institute to the cruise ship of the hip supper club – and immerse themselves in the unmistakable “HUGO pure purple” attitude to life.
Result
Great media feedback with large reporter coverage. Leaving the desired impression on the journalists.
