The Invisible Cover Foundation Tour is taking Europe by storm
Catrice is conducting a Europe wide tour with the Invisible Cover Foundation, bringing the magic of 40 shades directly to the streets.
Task & Goals:
After the launch of the Invisible Cover Foundation, the multiweek tour in various European countries aims to provide a holistic brand experience. The focus is on the idea of comfort and ease that the foundation embodies. The goal of the campaign is to generate attention for the product launch and showcase the diversity of the 40 shades from very light to very dark skin tones. The foundation is to be tested, and awareness of individuality is to be strengthened.
Idea & Implementation:
The module invites visitors into a cloud world that reflects the lightness of the Invisible Cover Foundation. In bustling locations across the Czech Republic, Netherlands, Croatia, Romania, Poland, Germany, Spain, and Italy, participants are transported into a unique environment where the new foundation can be fully experienced. Starting with an artistically designed wall showcasing the diversity of shades, through a cozy lounge, to an interactive photo module this experience is truly special. A SkinCam developed by Catrice helps visitors find their perfect shade, which can then be applied by professional makeup artists and complemented with a complete touch-up.
Result:
The Invisible Cover Foundation is celebrated in a holistic presentation that captivates with themes of comfort and magic. The attention-grabbing module creates a farreaching social media presence and strengthens the perception of the Catrice brand as an innovative beauty pioneer.
