EAST END has expanded its portfolio and established the new unit “Brand & Media Partnerships.” The goal is to multiply the classic experience through planable reach via the EAST END Partner Network of brands, platforms, and media.
The first project of the new competence area, led by Sascha Gerstand, is the AUTO BILD e-Motion Days by Volkswagen, which is based on a newly developed Extended Experience Toolbox from EAST END that connects media partnerships, POS activation, and live experiences on high-reach platforms.
Pilot Project AUTO BILD e-Motion Days by Volkswagen
B&M Marketing and EAST END have developed an unforgettable brand experience for the Volkswagen ID vehicle range with the “AUTO BILD e-Motion Days.” The aim was to make e mobility tangible for a broad audience while simultaneously generating leads. The combination of EAST END’s Brand & Media Partner Network, the media reach of AUTO BILD, and the maximum foot traffic in the POS environment of ECE shopping centers enabled national activation of automotive-affine target groups, along with the direct placement of vehicles at central everyday touchpoints in the shopping centers. The experience included cross-media measures and direct test drives at the ECE centers, setting new standards in the presentation of e-mobility.
USP: Triad of Brand Media, Brand Experience, and Brand Activation
EAST END has access to the most well known media brands and 271 shopping centers in Europe through its partner network. Based on this, we develop multimedia brand platforms that consist of scalable components and are offered as full-service packages with guaranteed performance values that are not available on the market so far.
The components:
– Brand Media: Collaborations with media or format licenses enable authentic and high reach target group activation, ranging from regional deployment to national coverage.
– Brand Experience: The Brand Experience areas are scalable from 10 m² to 900 m² per location, offer planable visitor numbers, direct POS access, and are weather independent. EAST END also provides the development of creative experience concepts to create unique brand experiences for visitors.
– Brand Activation: Scalable activation packages with influencer content and editorial components from media partners, as well as proprieta y media from the shopping centers for effective activation of target groups in the POS environment.
We would be happy to advise you in a personal meeting or via Teams to create a customized offer.
If you need any further assistance, feel free to ask!
