- For the next three years, the agency for brand experiences is a firm partner of the tire division at the German technology company Continental
- Areas of activity are the creation and implementation of various international projects
EAST END strengthens its competence in the automotive sector. The agency for brand experiences is successful with its international pitch and not belongs to the agency pool for the tire division of Continental. EAST END is one of the service providers for the world’s fourth largest care tire manufacturer until the end of 2019.
The agency’s responsibilities include the creation, planning, and implementation of events as well as the interface management and supervision of services providers in an international context.
Oliver Golz, founder and Managing Director of EAST END: „Continental stands for German technological expertise, innovations and a high level of driver safety the world over. We are pleased to put our international event expertise and our automotive competence to work for this strong brand.”
The first project, the North African Brand Experience, will be realized in May in Spanish Valencia. Around 180 tire dealers and importers from Algeria, Morocco and Tunisia will have the opportunity to inform themselves about the products and test them themselves during an exclusive two day „ Driving Experience“. Two more projects, each with approximately 300 Continental employees, span a management meeting in Texas (USA) and an annual quality day for employees from tire research and development to take place in Hannover-Stöcken. The company’s 503,000 sqm site in the industrial park in Stöcken unites the brands Continental, ContiTech as well as Automotive Systems and houses the central tire research department.
About Continental Reifen Deutschland GmbH
Continental develops intelligent technologies for the mobility of people and their goods. The international automotive supplier, tire manufacturer and industry partner is a reliably supplier of sustainable, comfortable, individual and affordable solutions. 2016, the corporation achieved a preliminary turnover of 40.5 billion Euros with its five divisions Chassis & Safety, Interior, Powertrain, Tires and ContiTech and currently employs more than 220,000 people in 56 countries.
