Expert for hybrid events – TOP 3 event agency in Germany
As an agency for brand experiences we have a lot of experience in the conception, planning and realization of hybrid events. As an expert for online events, we are the right contact for all questions regarding holistic strategic consulting, innovative and goal-oriented conception – including an extraordinary user experience – as well as the realization of hybrid events at the highest level – from consulting to performance review.
With 25 years of experience, we have extensive digital expertise and comprehensive know-how in the realization of the most diverse hybrid event formats. Whether hybrid trade fair or training, conference or congress, product presentation or PR launch, our approximately 35 employees are always available to you as consultants and competent partners.
EAST END was recently honored by FOCUS-MONEY and DEUTSCHLAND TEST as Germany’s best event agency and is, according to a survey by the business magazine brand eins, one of the Top 3 agencies for event and live communication.
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As an agency for hybrid events we advise you on all your questions
What goals do you want to pursue with a hybrid event?
e.g. image change, increase brand awareness, increase the reach of a live event
Who should be addressed?
Which target group do you want to reach and convince with the hybrid event?
What do you want to communicate?
What message do you want to convey with your hybrid event?
Which original formats does your planned online event resemble?
Meetings, conferences, congresses, fairs, product launches, trainings
How should the participants be activated before, during and after the hybrid event?
WhatsApp channel, email newsletter, online contests, personalized reminders, content hub with documentation and snippets, etc.
Want to know more?
Definition – Hybrid Events
Hybrid events combine the advantages of physical and virtual events and are the best of two worlds – virtual and live. A hybrid implementation is always a special type of event to draw attention to a brand or product. The idea behind this concept is as simple as it is piercing: If the target group can only partially be addressed directly on site, the product and brand can be brought up to the participants by additional digital components with a high range. For a successful implementation, you should rely on the right experts for hybrid events.
No other form of event allows brands to reach such a broad target group – live on site and simultaneously through digital participation – while at the same time complying with all security measures. But hybrid events do not only bring advantages at the time of a pandemic. For example, it is possible to ensure that participants who cannot be physically present at the event can also take part. This significantly increases the reach.
The advantages of hybrid events are obvious:
With immense technological progress, environmental factors such as a global pandemic, and competitive change, various new opportunities have also emerged to drive revenue through events, spread messages, and appeal to guests’ emotions. At the same time, the way events are perceived by attendees and the way their content is received has also changed. Hybrid events in the form of conferences or trade fairs have therefore already established themselves and complement the event formats as we have known them so far with new components and formats.
Through the use of interactive online elements in live streams and the on-site event, such as participant chats and surveys, participants can explore many individually and interactively designed elements and experience personalized content. This tends to make the hybrid event more individual and relevant and, as a result, more positive. This leads to a high participation and interaction rate of the participants.
In addition, a live stream of live events can be recorded and made available as video on demand, so that visitors can also watch the stream again after the event. But also viewers who could not participate live or virtually can watch the event afterwards, which increases the reach of the event. Since every presentation, every chat, every survey result and every interview can be accessed online even after the event, transcripts during the event become invalid – making the participants’ experience even more intense. But even before the actual event, participants can interact with each other, familiarize themselves with the agenda or the other offerings on the streaming platform.
Another advantage is cost efficiency. Through the digital access to the hybrid event, participants who cannot attend the event for financial, time or environmental reasons can still participate. In addition, recordings of live streams of conferences or trainings, for example, can be used for training purposes afterwards. Participants can therefore participate in the event independent of time and location and the target group is reached with greater range. In principle, anyone with access to the Internet can participate in a hybrid event. It doesn’t matter whether participants attend via mobile devices or a PC, our streaming platform offers an unparalleled experience for all user experiences.
Virtual extensions of live events allow interaction of all viewers despite temporal, spatial or even thematic separation. Chats, afterwork and breakout sessions encourage networking, polling and interviews allow interaction and audience participation. These tools not only ensure that event attendees feel included in the event, but also help to better understand and evaluate reactions, participation rates, and perspectives from attendees after the event.
A professional participant management system provides also very good analysis and reporting options and thus allows any participant data to be recorded and evaluated in compliance with DSGVO. For example, it is possible to track which components of the hybrid format particularly impressed the spectators. The content can then be further adapted or personalized for recurring event formats. As an agency for hybrid events, we can derive and implement possible adaptations for you.
With the right conception and planning by a specialist for hybrid events, brand experiences can be created virtually and live, which in spite of partial physical absence addresses the emotions and the memory effectiveness of the participants.
It is important to think and build up a customer journey both before and after a hybrid event. From engagement to activation, hybrid events can offer clear added value in your marketing mix. The chosen measures are a relevant factor in binding the target group to the brand or product in the long term, thus ensuring the sustained success of the marketing strategy.
Planning a hybrid event with the event agency EAST END
There are many good reasons to add virtual components to an event. Physical events remain unchallenged in terms of immediate experience, but virtual components can extend events and provide purposeful opportunities for companies and target audiences.
In order for the brand presence at hybrid events to be a complete success, a communication strategy should be developed in advance and some questions should be considered. What goals do I want to achieve with a hybrid event, is a streaming studio or other location more suitable for the live stream and for my set goals, which individual elements fit my brand and what else should be considered? Once the basic questions are clarified, you can start working on the creative concept. We from EAST END as an event agency for hybrid events offer you strategic consulting from one source for all questions around your online and offline event. As a specialist for hybrid events we have realized a variety of projects with virtual components in various big cities like Berlin, Munich, Cologne, Hanover, Frankfurt, Düsseldorf, Stuttgart. In Hamburg we have realized our own Live Streaming Studio, which enables a cost and time efficient realization. A streaming studio offers a multi-functional event location for hybrid events through an existing set-up and an individual scope of design. As an agency for hybrid event formats we guarantee a successful realization of your conference, training, product launch, employee event, conference, customer event, and much more.
As specialists in the organization and implementation of hybrid events, we assure the effectiveness of virtual components to extend live events, which can be a valuable addition to your communication mix as well as a live marketing events. As a renowned event planning agency, we know what is important in the conception of hybrid events and advise you as a reliable service provider on all issues. It is also important to take into account that all participants have a different starting point – depending on whether they are on-site or participating in the livestream via a mobile device and in which environment they are participating in the event.