Catrice at Vogelball Festival in Hamburg – Where Creativity Meets Diversity
At Vogelball, the open-air festival celebrating Christopher Street Day in Hamburg, Catrice presented itself as an “Ally” of the queer community. Under the motto “#beyourselfbecatrice,” the brand championed diversity, acceptance, and individuality.
Task & Goals
The brand presence of Catrice at Vogelball aimed to enhance brand visibility through creative and authentic integration into the festival atmosphere while actively shaping the diversity of the event. Vogelball, a unique open-air festival held on the day of Christopher Street Day (CSD) in Hamburg, combines elements of a dazzling costume ball with performances, concerts, raves, and artistic installations. In this vibrant setting, Catrice wanted to appear as an “Ally”—a supportive partner of the queer community—to celebrate diversity. Beyond promoting acceptance and individuality, festival visitors were to be engaged through interactive and creative experiences, fostering an emotional connection to the brand. Under the motto “#beyourselfbecatrice,” the focus was on celebrating individuality and self-confidence.
Concept & Implementation
Catrice’s booth at Vogelball blended creativity, interactivity, and sustainability, seamlessly fitting into the colorful festival atmosphere. At the heart of the setup was a walk-in kaleidoscope, serving as a visual eye-catcher and inviting visitors to unique photo moments. A DIY station offered the opportunity to personalize festival accessories such as masks, glasses, and postcards, while makeup stations provided professional touch-ups using high-quality Catrice products. The concept was complemented by photo walls and a prize competition, where participants could win Catrice products through playful activities. With the hashtag “#beyourselfbecatrice,” the experience was shared on social media to expand its digital reach. The entire booth reflected the values of diversity and acceptance, inspiring visitors and creating an atmosphere that encouraged exchange and creativity.
Results
Catrice’s presence at Vogelball demonstrated how seamlessly the brand could integrate into the creative and diverse festival setting. The booth attracted numerous visitors who enthusiastically engaged with the interactive offerings. The kaleidoscope and makeup stations proved to be particular crowd-pullers, while the DIY station and prize competition provided additional entertainment. The commitment to diversity and acceptance was authentically conveyed through the brand’s alignment with the festival’s values. The social media campaign featuring the hashtag “#beyourselfbecatrice” achieved significant reach, reinforcing the brand’s perception as an inclusive and creative part of the festival. Thanks to the sustainable design of the booth—especially the kaleidoscope—key elements could be repurposed for future events. Overall, Catrice left a lasting impression, both among festival-goers on-site and within the digital community, making a strong statement for individuality, creativity, and allyship.
