Beauty goes Magic: Catrice opens pop-up concept store in Cologne
The beauty brand Catrice sent influencers Isa Schneider, alias HoneyPuu, and Karo Kauer on a captivating mission: to design, build and open a pop-up concept store in Cologne.
Task & Goals:
The beauty brand Catrice sent influencers HoneyPuu and Karo Kauer on a challenging mission: they had to plan, build and open a pop-up concept store in Cologne. The series “Own your Magic Studio”, broadcast on MTV and YouTube, accompanied the two and offered an insight into the search for trends, the beauty business and the realization of their first own pop-up concept store in eight episodes. For EAST END, the aim was to refine the topics covered in the series for beauty fans, bring them to life and operate the pop-up store.
Idea & Implementation:
The pop-up concept store was brought to life in the vibrant heart of Cologne. A true beauty hotspot for all those who wanted to become beauty protagonists themselves. A varied program offered the opportunity to discover all the magic of Catrice: from make-up stations to a nail art bar and exclusive Catrice products, everything was there to offer visitors a unique shopping and inspirational experience. In addition, the two hosts invited fascinating experts such as presenters, singers and creative minds to share their knowledge of beauty and fashion.
Result:
The result was an outstanding staging which, thanks to its unique architecture, special activations and the experts’ specialist knowledge, brought the magic of the Cosnova brand Catrice to city centers in an eye-catching way and inspired beauty fans in the long term.
